Chief Executive Officer
Cheryl Dick
cheryl@chooselethbridge.ca

Cheryl joined Economic Development Lethbridge (EDL) in June 2005. Being born in Calgary, raised in Brooks and spending many years working and living in Lethbridge and Calgary has given Cheryl a strong understanding of southern Alberta’s strengths as well as the opportunities that lie ahead. Prior to her work with EDL, Cheryl spent 15 years working with executive teams in international, publicly-traded corporations and public institutions.

Vice President, Business Development & Operations
Bruce West
bruce@chooselethbridge.ca

Bruce and his family have enjoyed living and working in Lethbridge for the past 30 years. Joining the EDL team early in 2009, Bruce brings a broad background in management, business planning, business case development and information systems. He is very enthusiastic about joining a vibrant, goal-oriented team, the prospects for strengthening the economy, and opportunities for expansion.

Director, Convention & Event Development
Kerry Lowe
kerry@chooselethbridge.ca

Kerry Lowe assumed the role of Director, Convention and Event Development in 2005. Her passion for Lethbridge had previously seen her as one of EDL’s most dedicated volunteers. Kerry has an extensive background in sales, marketing, training and facilitating. She has also owned and operated her own business.

Director, Business Development & Marketing
Renae Barlow
renae@chooselethbridge.ca

Renae joined the EDL team in January 2010. As an enthusiastic past member of the EDL Board of Directors and the Executive Committee, Renae brings over 20 years of expertise in small business and non profit management to her new role. Renae is a proven leader in creating business and community partnerships, business development, proposal writing and project management. As a huge fan of Lethbridge, Renae is excited about working with the EDL team to promote Lethbridge to the world.

Manager, Marketing & Communications
Jaylene Ulmer
jaylene@chooselethbridge.ca

Jaylene has been happy to call Lethbridge home since moving here in 2000 to continue her post-secondary education. She brings a broad range of experience to EDL with a background in marketing, communications, brand management and graphic design. Jaylene is very excited to have joined the EDL team in January 2010, and looks forward to being a part of the future expansion and growth of this great city.

Manager, Retention & Research
Heather McIntosh-Rivera
heather@chooselethbridge.ca

Coordinator, Convention & Event Development
Natalie Lindgren
natalie@chooselethbridge.ca

Natalie has a broad background in customer relations on a local and international level, with technical training and years of experience in administration. As a native of Lethbridge, she is a true advocate of what the community has to offer, both professionally and personally.

Project Manager
Larry Lux
larry@chooselethbridge.ca

Larry has been working and living in Lethbridge for over 25 years. 20 of those years were with CTV Lethbridge in the areas of sales, marketing, news and senior management. “I’ve followed the city and region’s economic evolution, and am happy now to have the opportunity be part of that process with EDL.”

Office Administrator 
Patricia Epp 
patricia@chooselethbridge.ca

Patricia joined Economic Development Lethbridge in December 2009.  Patricia has been living and working in Lethbridge as an Administrative Professional with over 20 years of experience in administration, project management and customer service.  She is excited to be part of the EDL team and looks forward to contributing to the growth and development of the Lethbridge community.