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Lethbridge is ranked one of the top 25 communities for business in Western Canada in 2012 and one of the top three communities for IT/High Tech.

The Southern Alberta agricultural region has an annual production capacity of over 860,000 acres in canola crops - 21% of the Alberta total canola crops are grown here.

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Marketing Campaigns

Success in Lethbridge (2013)
The Success in Lethbridge initiative was designed to raise awareness of the quality and diversity of businesses that are succeeding in the region and create a sense of community pride. Pro-actively raising awareness of the city’s value and telling stories of success was intended to increase collective understanding of Lethbridge and enhance the probability of success for businesses, organizations and post-secondary institutions. 

Mind Blowing Facts (2010)
The Lethbridge awareness campaign was intended to highlight amazing, but often little known, facts about our city and elevate the perception of Lethbridge in the minds of Albertans. The campaign received marketing awards of excellence from the Economic Developers of Alberta (EDA) in the categories of Branding-Destination Marketing and Advertising. It also garnered a national award in the Advertising Campaign category from the Economic Developers Association of Canada.

Doing Business in Lethbridge Radio Campaign (Audio)
Listen to a 30 second radio public service announcement about doing business in Lethbridge.

Lethbridge Promotional Video (Video)
Watch a 10-minute video on Lethbridge. (Movie File, 27MB)

YOU BELONG HERE Labour Force Initiative Print Ads
The following print ads have been developed to retain the qualified workers that already call Lethbridge home, to ensure that we continue to meet our labour force demand.

  • Print Ad #1 - Choose Lethbridge for Lifestyle (pdf, 1 page)
  • Print Ad #2 - Choose Lethbridge for Business (pdf, 1 page)
  • Print Ad #3 - Choose Lethbridge for a Better Life (pdf, 1 page)

YOU BELONG HERE Labour Force Initiative Radio Ads
The following radio ads have been developed to attract and retain qualified workers to meet our labour force demand. Their light-hearted approach focuses on the quality of life offered in our region compared to some of the challenges being faced elsewhere in the province.

Choose Lethbridge Video for Canada AM (Video)
Choose Lethbridge Video produced for Canada AM.



Economic Development Lethbridge
308 Stafford Drive South
Lethbridge, Alberta, Canada   T1J 2L1

Phone: (403) 331-0022
Fax: (403) 331-0202
Toll Free: 1-800-332-1801

E-Mail: info@chooselethbridge.ca

Investment Inquiries Contact:
Heather McIntosh-Rivera, Director
Business Development & Operations

Phone: (403) 331-0022
E-Mail: heather@chooselethbridge.ca

Convention & Events Contact:
Kerry Lowe, Vice President
Convention Development & Partnerships

Phone: (403) 331-0022
E-Mail: kerry@chooselethbridge.ca

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