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Success in Lethbridge launched today

February 12, 2013

Lethbridge - Together with campaign and media partners, EDL marked the occasion with a brief ceremony and website launch.

The Success in Lethbridge initiative will build on the momentum of the award-winning Mind Blowing Facts campaign and will feature stories and facts that showcase business success in the community.
 
EDL was able to leverage city funding to engage additional partner support, which resulted in an expanded scope for the Success in Lethbridge initiative. “Lethbridge has steady, sustained growth that contributes to a successful business environment,” said City of Lethbridge Mayor Rajko Dodic. “As we learn more about the success stories in our community, I believe we will see many reasons why it’s an exciting time to be in Lethbridge.”
 
According to Cheryl Dick, CEO of EDL, pro-actively raising awareness of our city’s value and telling stories of success is intended to increase our collective understanding of Lethbridge and enhance the probability of success for businesses, organizations and post-secondary institutions. “It is the participation of our numerous partner organizations and associations that makes the stories we have to tell so robust and well-rounded,” said Dick. “For this Success in Lethbridge initiative, our partners have added tremendous value through their contributions of information and facts.   
 
Along with Economic Development Lethbridge and the City of Lethbridge, the following organizations are launch partners for ‘Success in Lethbridge’.

  • Canadian Home Builders Association – Lethbridge Region
  • Lethbridge Chamber of Commerce
  • Lethbridge College
  • Lethbridge Construction Association   
  • Downtown BRZ
  • Chinook Country Tourist Association
  • University of Lethbridge
Organizations interested in becoming partners can contact Jaylene Ulmer in the EDL office.
 
The following local media partners were also recognized at the ceremony for the contribution they are making towards the success of this initiative.
  • CJOC
  • Country 95 and B93
  • CTV
  • Lethbridge Herald
  • Lethbridge Living Magazine
  • Pattison Outdoor
  • Shaw Media/Global
While the initiative employs both traditional and digital media on several platforms, the succesinlethbridge.ca website is the key component. With a fresh, interactive home-page design, it’s a gathering point for stories, facts, videos and content that anyone in the community can access and share.
 
Our mission is to strengthen and develop the Lethbridge economy by initiating and facilitating proactive economic development strategies and promoting Lethbridge as an excellent place to live, learn, invest, visit and to do business.
 
-end-
 
For more information, contact:
Cheryl Dick
Chief Executive Officer – EDL
Tel: (403) 331-0022; Cell: (403) 330-3136
 
Jaylene Ulmer
Director, Marketing & Communications – EDL
Tel:  (403) 331-0022; Cell: (403) 393-4454


Economic Development Lethbridge
308 Stafford Drive South
Lethbridge, Alberta, Canada   T1J 2L1

Phone: (403) 331-0022
Fax: (403) 331-0202
Toll Free: 1-800-332-1801

E-Mail: info@chooselethbridge.ca

Investment Inquiries Contact:
Heather McIntosh-Rivera, Director
Business Development & Operations

Phone: (403) 331-0022
E-Mail: heather@chooselethbridge.ca

Convention & Events Contact:
Kerry Lowe, Vice President
Convention Development & Partnerships

Phone: (403) 331-0022
E-Mail: kerry@chooselethbridge.ca

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