Success in Lethbridge launched today
February 12, 2013
Together with campaign and media partners, EDL marked the occasion with a brief ceremony and website launch.
The Success in Lethbridge initiative will build on the momentum of the award-winning Mind Blowing Facts campaign and will feature stories and facts that showcase business success in the community.
EDL was able to leverage city funding to engage additional partner support, which resulted in an expanded scope for the Success in Lethbridge initiative. “Lethbridge has steady, sustained growth that contributes to a successful business environment,” said City of Lethbridge Mayor Rajko Dodic. “As we learn more about the success stories in our community, I believe we will see many reasons why it’s an exciting time to be in Lethbridge.”
According to Cheryl Dick, CEO of EDL, pro-actively raising awareness of our city’s value and telling stories of success is intended to increase our collective understanding of Lethbridge and enhance the probability of success for businesses, organizations and post-secondary institutions. “It is the participation of our numerous partner organizations and associations that makes the stories we have to tell so robust and well-rounded,” said Dick. “For this Success in Lethbridge initiative, our partners have added tremendous value through their contributions of information and facts.
Along with Economic Development Lethbridge and the City of Lethbridge, the following organizations are launch partners for ‘Success in Lethbridge’.
Organizations interested in becoming partners can contact Jaylene Ulmer in the EDL office.
Canadian Home Builders Association – Lethbridge Region
Lethbridge Chamber of Commerce
Lethbridge Construction Association
Chinook Country Tourist Association
University of Lethbridge
The following local media partners were also recognized at the ceremony for the contribution they are making towards the success of this initiative.
While the initiative employs both traditional and digital media on several platforms, the succesinlethbridge.ca website is the key component. With a fresh, interactive home-page design, it’s a gathering point for stories, facts, videos and content that anyone in the community can access and share.
Country 95 and B93
Lethbridge Living Magazine
Our mission is to strengthen and develop the Lethbridge economy by initiating and facilitating proactive economic development strategies and promoting Lethbridge as an excellent place to live, learn, invest, visit and to do business.
For more information, contact:
Chief Executive Officer – EDL
Tel: (403) 331-0022; Cell: (403) 330-3136
Director, Marketing & Communications – EDL
Tel: (403) 331-0022; Cell: (403) 393-4454